In-App Advertising Pay-offs & The "Right" Video SDK Solution
In-app advertising promises to be an opportunity for too big to ignore. According to eMarketer, in-app ad spend now constitutes over 70% of the US mobile advertising spend and is expected to reach...
View ArticleIntroducing RhythmBuzz: Exploring the Future of Digital Advertising
Today, we are proud to announce the launch of our new blog, RhythmBuzz, covering the latest in digital marketing from the industry-leading experts on our team.
View Article212NYC Summer Beach Party and 1R Rock Governor's Island
The advertising community of New York City boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 ad business...
View ArticleInnovative Cross-Screen Advertising: 1R’s 2015 Creative Solutions Showcase
At RhythmOne, we aim to deliver a brand’s marketing message through programs that attract consumer attention and deliver results. Our Creative Solutions Showcase highlights over 20 of our best...
View ArticleBattling Fraud: The Growth of Verification and Traffic Filtering
Online ad fraud is an expensive business! Year on year, ad dollars are lost to fraudulent traffic and the urgency of ensuring content is seen by human eyes has been building to a crescendo. More needs...
View ArticleCreative Perspective: The Transition To HTML5
Enter the new standard video creative delivery: HTML5. Similar to other creative developers across the industry, the crew at RhythmOne had our work cut out for us in our migration to HTML5. While the...
View ArticleIntroducing RhythmMax, 1R’s Unified, Brand-Safe Programmatic Platform
As our industry continues to consolidate technologies, advertisers and publishers alike, are seeking a single access point to buy and sell digital ads programmatically. Our recently launched...
View ArticleIn-App Advertising Pay-offs & The "Right" Video SDK Solution
In-app advertising promises to be an opportunity for too big to ignore. According to eMarketer, in-app ad spend now constitutes over 70% of the US mobile advertising spend and is expected to reach...
View ArticleIntroducing RhythmBuzz: Exploring the Future of Digital Advertising
Today, we are proud to announce the launch of our new blog, RhythmBuzz, covering the latest in digital marketing from the industry-leading experts on our team.
View Article212NYC Summer Beach Party and 1R Rock Governor's Island
The advertising community of New York City boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 ad business...
View ArticleInnovative Cross-Screen Advertising: 1R’s 2015 Creative Solutions Showcase
At RhythmOne, we aim to deliver a brand’s marketing message through programs that attract consumer attention and deliver results. Our Creative Solutions Showcase highlights over 20 of our best...
View ArticleBattling Fraud: The Growth of Verification and Traffic Filtering
Online ad fraud is an expensive business! Year on year, ad dollars are lost to fraudulent traffic and the urgency of ensuring content is seen by human eyes has been building to a crescendo. More needs...
View ArticleCreative Perspective: The Transition To HTML5
Enter the new standard video creative delivery: HTML5. Similar to other creative developers across the industry, the crew at RhythmOne had our work cut out for us in our migration to HTML5. While the...
View ArticleIntroducing RhythmMax, 1R’s Unified, Brand-Safe Programmatic Platform
As our industry continues to consolidate technologies, advertisers and publishers alike, are seeking a single access point to buy and sell digital ads programmatically. Our recently launched...
View ArticleWhat does Quantcast Measure?
Third-party audience data is essential to the media planning process. Third-party audience data is also an input into many of the business decisions 1R makes – including product development, audience...
View ArticleVideo Canvas Alleviates Vertically Challenged Ads
The “birth” of vertical video began the moment consumers started shooting videos with their cell phones. While horizonal mobile video ads make sense, the majority of mobile devices are held...
View ArticleEverybody Jump! Introducing Our New Jumper Ad Unit
RhythmOne is always looking for ways to improve viewability (and also the user experience). One of the ways we do this is by creating new ad units that increase ROI for advertisers, increase revenue...
View ArticleHave You Seen Our Brand New Creative Gallery?
We just launched our brand new Creative Gallery - Read all about it here
View ArticleHow and Why We’ve Built a Programmatic Supercomputer
When it comes to infrastructure - speed, reliability and scalability are paramount. In this blog, we lift the hood a bit on our infrastructure and everything we’ve done to make it one of the fastest...
View ArticleGetting Creative Programmatically
In this new world of programmatic buying creativity does have a role – and is accommodated. The OpenRTB spec is a broad standard that does not restrict marketers to non-descript creative using a...
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